How To Create A Great Social Brand Kit
So, what is a social branding kit?
A social branding kit is a file with a complete articulation of all the visuals and all the messaging elements that carry your brand across social media platforms.
It's more than a logo or a color scheme; it's the very essence of your brand distilled into a format that could be consistently communicated across teams and to your audience.
Do I need one?
Without beating around the bush, the answer is yes.
If you want to do justice to your digital marketing efforts, a creative and unique social brand kit is a go-to tool for every business to leave its mark and stand out from the noise.
The 5 core elements of a social brand kit:
Logo and Iconography
Your logo is your brand's face. It's the first thing people notice and, hopefully, the element they remember. Alongside your logo, consistent iconography helps to reinforce your brand identity across different platforms and keep your brand top of mind.
Colour palette
A well-chosen colour palette doesn’t just make your brand look nice, it also helps to imply the right emotions and messages. The psychology of colour can be a crucial determinant in how your audience perceives your brand.
Typography
Fonts are a visual tool that helps you to deliver personality and tone within your writing. Choosing the right fonts and using them consistently across all of your marketing materials is what keeps your brand looking organised and polished.
Imagery and Graphics
Images and graphics are powerful tools for telling your story, so keeping them in line with your brand aesthetic is essential. Consistency in style, colour treatments, and themes will make your brand more recognizable at first glance.
Voice and Tone
Your brand voice is the unique way you communicate with your audience. The personality and values of your brand determine it, as well as the target audience you’re looking to draw in. Whether you are friendly and casual or professional and authoritative, figuring out your voice is crucial to consistency.
Other important bits to include:
Content Templates
Using templates will help you save time and ensure consistency across your various content. Templates for social media posts, stories, and other materials can help to streamline your workflow and maintain a cohesive look.
Platform Specifications
Every social media platform comes with its own specifications and best practices. It is essential to tailor your content templates and social assets accordingly to convey your brand in the best light for each platform.
Social brand kit example:
*This is a social brand kit I created for TRVLR, a saas, travel brand that was getting ready to launch their app!
Creating a great social brand kit is a meticulous process that involves thoughtful design and strategic planning.
This guide can help you with the basics, but building a genuinely stand-out brand will often require professional knowledge. So, if you're looking to push your brand to the next level, consider hiring a designer who can bring your vision to life with precision and creativity.
Ready to create a killer social brand kit that stands out?
Contact me today to get started on crafting a unique and compelling brand identity that resonates with your audience and drives engagement on socials.
